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Kajian kepuasan pelancong terhadap kualiti perkhidmatan muzium Sabah

Douni, Rut (2007) Kajian kepuasan pelancong terhadap kualiti perkhidmatan muzium Sabah. Masters thesis, Universiti Teknologi Malaysia, Faculty of Built Environment.

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Abstract

This study focus on the evaluation of tourists’ level of satisfaction towards Sabah Museum service quality. The traditional roles of museum had changed: as museum is no longer a place to keeps and exhibits the artifacts but now museum is one of the tourist destinations. Therefore, this study emphasize that tourist is the important aspect to consider in any activities organize by Sabah Museum so that service quality shall be enhanced. There are 158 respondents were selected randomly to get their respond on the service quality provided by Sabah Museum.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2007; Supervisor : Prof. Dr. Amran Hamzah
Uncontrolled Keywords:Tourists’ level of satisfaction, service quality, tourism, Sabah Museum
Subjects:H Social Sciences > H Social Sciences (General)
A General Works > AM Museums (General). Collectors and collecting (General)
Divisions:Built Environment
ID Code:4520
Deposited By: Ms Zalinda Shuratman
Deposited On:16 Nov 2007 02:14
Last Modified:08 Oct 2012 08:48

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