Adoption of technology in the hand woven carpet industry: the case of Alisab Carpet Company

Abstract

Generational features of the Persian carpets have evolved from its very traditional craft to the verge of shaping an industrialized art. Being a deeply traditional industry, carpet making has immensely influenced its production process and value chain. In this paper, the authors discuss the application of technological elements to the hand woven carpet industry, indicating that traditional technologies can be renewed by the use of the latest innovative advantages. The authors will elaborate on how new technologies have driven Persian carpet firms to expand their markets internationally. This paper will also discuss how the integration of art and technology influences the practices in the industry.