The Moderating role of supporting technology on the relationship between firm integration and supply chain orientation: an empirical investigation of consumer goods industry in South Sumatera Indonesia

Abstract

The purpose of this research is to present the relationship between firm integration and supply chain orientation and supporting technology as moderating that relationship. The data collection instrument used was a questionnaire which was administrated to a total sample of 400 executive officers, directors, presidents, vice presidents, managers, and senior staff in fourteen South Sumatra areas. The response rate was 71% while 62% was usable questionnaires. Sample selection was based on convenience sampling. The data were analyzed using mean, standard deviation and correlation between independent and dependent variables. The analyses involved statistical methods such as reliability and validity tests and multiple regressions. The results indicated that internal firm integration is related to customer orientation, competitor orientation, supplier orientation and logistic orientation. Firm-supplier integration is related to logistic orientation, operation orientation and value chain coordination. Firm-customer integration is also found to be related to all supply chain orientation components.