New academia learning innovation : introducing the job creation program for undergraduate students in Unviersiti Teknologi Malaysia

Abstract

Job Creation program has been introduced in Universiti Teknologi Malaysia (UTM) since Semester 2, Session 2012/2013. Job Creation is one of UTM’s credited general courses under the Innovation, Creativity and Entrepreneurship cluster. This is under the university’s New Academia Learning Innovation smart partnership project of the Vice Chancellor’s office. The project aims to enhance student’s entrepreneurship and other generic skills using project based and experiential learning approaches. Through this program the students will gain knowledge and skills in managing their own business. The students are encouraged to develop a business plan with emphasis on project profitability and sustainability. Successful proposals receive funding for the project thereby giving the students the opportunity to practice what they have learned for the project. This paper will introduce the UTM’s concept of Job Creation based on the university’s New Academia Learning Innovation program.