The role of night markets on urban quality, identity and image ; case study : bazar JB night Market, Johor Bahru City Centre

Abstract

Rapid development of new shopping centres and changes in the traditional retail and commercial activities in recent years has lead to a loss of identity and ‘placelessness’ and hence the decline of public life in city centres. Besides offering a wide range of economic, social and cultural activities, night markets in Malaysia, contribute to the vitality and complexity of urban public places. It also regenerate the traditional identity and unique characteristics of the informal trading environment and street culture. The purpose of this study is to investigate the role and effect of ‘Bazar JB’ night market on urban quality, identity and image in the multicultural and historical context of Johor Bahru Central Business District. In order to achieve this aim, a combination of theoretical study and case study was used. The data needed are collected through site inventory and observation. Questionnaire survey was conducted through face to face interview to investigate the main physical and social attributes of the case study as well as visitor perceptions, evaluations and expectations of the features and attributes of this night market. Findings from theoretical study define the relationship between activities, physical setting and interrelated features between informal activities and the night market environment. These features have also shaped a specific identity for night markets as a unique socio-cultural trading centre in Malaysia throughout the years. Case study findings revealed the role of Bazar JB in the revitalization of Johor Bahru city centre and in enhancing the quality of public life in the declining public realm of this historical part of the city. It also provides a better understanding of visitors’ values, needs and expectations, and identifying general and specific attributes of this night market. Informal activities as well as atmosphere and ambience are identified as significant elements of this night market that shape a unique identity and provide symbolic meaning and a distinctive image for the city centre nightlife.