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Anchors of designing e-shopping portals for adolescents

Bamasoud, Doaa M. and Che Hussin, Ab. Razak and Dahlan, Halina Mohamed (2012) Anchors of designing e-shopping portals for adolescents. In: ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research. IEEE, New York, USA, pp. 497-500. ISBN 978-146730655-3

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Official URL: http://ieeexplore.ieee.org/document/6237912/

Abstract

Recently, the rate of internet usage by adolescents increases day by day. Based on international reports, we found that the online shopping phenomenon among adolescents is rapidly growing. Hence, e-commerce website owners started few years ago to target adolescents as main consumers for their electronic commercial portals. And due to the lack of existing studies regarding the adolescents behavior online. This study contributes on shedding the light of the most important designing anchors for e-shopping portals that target the adolescents. Designers for such portals - targeting this category of consumers - should not lay on a random process while designing. The designing must be established on deliberate anchors. Therefore designers should be very particular about these anchors, precisely if the targeted user is an adolescent. Due considerably to adolescents differ from kids and adults in terms of psychology, drifts, and tendencies. This paper exposes those anchors that may raise adolescents' trends to shop online based on the literature and a developed instrument.

Item Type:Book Section
Additional Information:Indexed by Scopus
Uncontrolled Keywords:adolescents, designing anchors, e-shopping, online shopping, shopping portal
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System
ID Code:34532
Deposited By:INVALID USER
Deposited On:07 Oct 2013 08:10
Last Modified:07 Sep 2017 04:58

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