Che Hussin, Ab. Razak and Mohamed Dahlan, Halina and Bahari, Mahadi (2003) Trust requirements for ecommerce website. In: Endeavoring Electronic Commerce : Challenges for Malaysian Small and Medium Enterprises, 7 October 2003, Sunway Lagoon Resort Hotel.
The presence of attributes of trust in eCommerce websites is essential for gammg consumer confidence. However, until now, it is unknown which trust attributes are valued more by consumers. Furthermore, this scenario may lead to wasting consumer's time in searching and e\'aluating trust attributes. The purpose of this paper is to describe the specification of a trust attributes that based on Informational-based and Functional-based. The paper emphasises the need for trust attributes in eCommerce websites by examining five models of trust. Four trust dimensions. namel~ 'merchant trust'. 'content trust'. 'product trust'. and' proccss trust' are proposed based on trust de\elopment stages.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||Consumers, eCommerce, trust|
|Subjects:||H Social Sciences > H Social Sciences (General)|
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
|Divisions:||Computer Science and Information System|
|Deposited By:||Mrs Rozilawati Dollah @ Md Zain|
|Deposited On:||27 May 2007 12:43|
|Last Modified:||09 Feb 2012 04:00|
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