Universiti Teknologi Malaysia Institutional Repository

Trust requirements for ecommerce website

Che Hussin, Ab. Razak and Mohamed Dahlan, Halina and Bahari, Mahadi (2003) Trust requirements for ecommerce website. In: Endeavoring Electronic Commerce : Challenges for Malaysian Small and Medium Enterprises, 7 October 2003, Sunway Lagoon Resort Hotel, Subang Jaya, Selangor.

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The presence of attributes of trust in eCommerce websites is essential for gammg consumer confidence. However, until now, it is unknown which trust attributes are valued more by consumers. Furthermore, this scenario may lead to wasting consumer's time in searching and e\'aluating trust attributes. The purpose of this paper is to describe the specification of a trust attributes that based on Informational-based and Functional-based. The paper emphasises the need for trust attributes in eCommerce websites by examining five models of trust. Four trust dimensions. namel~ 'merchant trust'. 'content trust'. 'product trust'. and' proccss trust' are proposed based on trust development stages.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Consumers, eCommerce, trust
Subjects:H Social Sciences > H Social Sciences (General)
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System
ID Code:3450
Deposited By: Mrs Rozilawati Dollah @ Md Zain
Deposited On:27 May 2007 12:43
Last Modified:30 Aug 2017 06:42

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