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Integrating brand perception, culture dimension and social influence in predicting purchase intention in luxury brand market

Sh. Ahmad, Fauziah Integrating brand perception, culture dimension and social influence in predicting purchase intention in luxury brand market. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012).

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Item Type:Conference or Workshop Item (Paper)
Divisions:International Business School
ID Code:34112
Deposited By: Liza Porijo
Last Modified:26 Sep 2013 00:43

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