Faktor-faktor yang mempengaruhi keinginan melancong di kalangan pelajar Universiti Teknologi Malaysia

Abstract

Determinants that influence the selection of a destination by the students are very important to be studied in order to develop a tourism destination. The choice of destinations is due to several factors which is more of a factor desire to wander, to see the outside world, to know the culture of other countries and so on. Related factors can be divided into two factors: internal factors and external factors which are referred to as a motivation factor. These motivation factors encourage the students to go on vacation. Internal factors consist of four factors, psychological, physical, and exploration of the relationship of reaction / review. Meanwhile external factors are divided into tangible and intangible factors. In addition, the socio-psychological factors, personal factors and environmental factors also have an impact on students' choice in deciding to travel. Each selection is influenced by motivation from various sources such as family, friends, and siblings and so on. Data for the research was obtained through questionnaires consisting of students in years 1 through 4. Then, data obtained from the survey are analyzed quantitatively through descriptive analysis. Hopefully with the identification of students desire to travel will help the management of the university to further increase activity towards tourism