Tahap pengetahuan keusahawanan dari persepsi usahawan di salah satu tanah rancangan Felda di Johor Darul Takzim

Abstract

This study surveyed the levels of entrepreneurship knowledge from the entrepreneurs of Felda Ulu Tebrau perceptions. The levels of knowledge tested include the perception of the basic knowledge of management, finance and marketing in the field of entrepreneurial endeavor. This study is a survey formed by questionnaires which to be completed by each respondent as collecting the data and information. About 34 entrepreneurs of Felda Ulu Tebrau were selected randomly as respondents for this study. A pilot test was conducted on small number of entrepreneurs in the FELDA Ulu Tebrau town and Cronbach Alpha reliability coefficient is high (0.96) and can be used in this research. The data were analyzed using descriptive statistics and statistical inference. Through the study found that the levels of entrepreneurship knowledge from entrepreneurs of Felda Ulu Tebrau perception covering knowledges of management, finance and marketing is moderate, mean = 3.34. There was a positive correlation between the involvements of entrepreneurs in the entrepreneurship course and the level of entrepreneurship knowledge through the scores mean test conducted. Based on the analysis found that most of the entrepreneurs of FELDA Ulu Tebrau not involved in the course for reasons not got the opportunity to attend the courses offered. As the implications, the organizers need to approach more to the Felda entrepreneurs, so they always have the opportunity to keep abreast with the news of entrepreneurship and the courses offered. Further research is also discussed.