Trust, gender and internet banking

Abstract

Internet banking is becoming a popular platform for banks’ customers to perform their banking activities. It not only provides conveniences but also saves cost of travelling to the bank. By using Internet banking, banks’ customers can perform banking activities basically everywhere and anytime as long as they have Internet connection. In providing customized products, companies need to understand specific needs of their customers and should try to fulfill these needs. The same notion may also apply for banks in encouraging their customers to use Internet banking. Banks need to understand the specific factors that may influence their customers to use the service. However, the degree of influence of these factors on the intention to use Internet banking may be different among customers. Therefore, there is a need to look at factors that influence the intention to use Internet banking according to certain identifiable groupings.