Universiti Teknologi Malaysia Institutional Repository

Trust, gender and internet banking

Md. Nor, Khalil (2008) Trust, gender and internet banking. In: Technology Management: Theory And Practice. Penerbit UTM, Johor, pp. 213-225. ISBN 978-983-52-0688-7

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Abstract

Internet banking is becoming a popular platform for banks’ customers to perform their banking activities. It not only provides conveniences but also saves cost of travelling to the bank. By using Internet banking, banks’ customers can perform banking activities basically everywhere and anytime as long as they have Internet connection. In providing customized products, companies need to understand specific needs of their customers and should try to fulfill these needs. The same notion may also apply for banks in encouraging their customers to use Internet banking. Banks need to understand the specific factors that may influence their customers to use the service. However, the degree of influence of these factors on the intention to use Internet banking may be different among customers. Therefore, there is a need to look at factors that influence the intention to use Internet banking according to certain identifiable groupings.

Item Type:Book Section
Uncontrolled Keywords:internet banking, internet
Subjects:H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions:Management and Human Resource Development (Formerly known)
ID Code:28054
Deposited By: Fazli Masari
Deposited On:05 Sep 2012 10:19
Last Modified:05 Sep 2012 10:19

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