The characteristics of aesthetic screen design

Abstract

Screen design means the designer directs the user’s eye around the screen. It has a great impact on ease of use and visual appeal. A screen often has to present information clearly and also act as the focus for interacting with the system. This is a complex area involving some psychological understanding, as well as aspects of graphical design. There are at least two major factors to consider when designing a screen: Usability and Aesthetics. Usability refers to how easy or intuitive the screens are operated. Users should be able to quickly figure out what they are supposed to do it [6]. Aesthetics describe the characteristic of the screen appearance (screen composition). The interface aesthetics are important to prospective viewers and may help gain attention and build confidence in using computer systems. Therefore, it is important to understand what characteristics of screens influence user acceptance.