Universiti Teknologi Malaysia Institutional Repository

Smart digital advertising

Jahidin, Kamaruzaman (2008) Smart digital advertising. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information System.

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Abstract

Advertising is one the marketing element that influence and convince the success of business. Most business entity in Malaysia spent millions of Ringgit Malaysia each year to reach and penetrate its target market using various type of advertising media. This project presents an innovative and affordable approaches towards implementation of a do it yourself digital advertising. With the progressive development of information and communication technology, the current decade has witnessed tremendous evolution in the media environment. This report also attempts to empirically examine various important factors of commercials digital advertising that leads to increase customer volume. It also describes the advantages of digital advertising over others media. This report examines the intersection of two frameworks in order to identify new opportunity for delivery and advertising services via internet. The first framework is based on the business objective of the network application such as information and transformation. The second framework is based on technology and network boundary such as internet. The overall result suggested that the usage of internet related activities are generally desirable and any business entity would benefit from a presence of the internet technology.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Keusahawanan - Teknologi Maklumat)) - Universiti Teknologi Malaysia, 2008; Supervisors : Prof. Madya Safie Mat Yatim, Prof. Madya Mohd. Hassan Mohd. Osman
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System (Formerly known)
ID Code:26985
Deposited By: Kamariah Mohamed Jong
Deposited On:30 Jul 2012 07:29
Last Modified:29 Jun 2017 02:09

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