Universiti Teknologi Malaysia Institutional Repository

Multiple channels framework for e marketing

Torkaman, Hassan (2011) Multiple channels framework for e marketing. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information System.

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With the rise of using internet some new trends like E-commerce, E-business, E-market, online shops are becoming the importance parts of new business in 21th century. Having a good framework for online marketing is the most important part of marketing strategy for any companies. World Wide Web appropriates effective tools for marketers such as Social Medias, Search engines, online advertisement, Email marketing, pop up Advertisement and etc. Many E-marketing frameworks exist for supporting E-marketing campaign by using only one tool or mixing some of them. Marketing expert’s focused on Search engines optimization and social media as new emerging trends in online environment. This study will propose an optimized and effective multiple channels framework for E marketing by combining search engines optimization and social media networks with one of the oldest tools (Email marketing) to achieve better performance in E-marketing. The proposed framework named Multiple Channels Framework for E-marketing. In this study, some questions collected from users to know their favorites and their previous experiences during using internet. The proposed framework is based on result of survey, existing frameworks and articles about E-marketing. The proposed framework is evaluated and some future work is suggested at the end of this study.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2011; Supervisor : Dr. Ab. Razak Che Hussin
Uncontrolled Keywords:System design, management, electronic commerce
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System (Formerly known)
ID Code:26867
Deposited By: Kamariah Mohamed Jong
Deposited On:07 Aug 2012 01:07
Last Modified:09 Nov 2012 01:09

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