Universiti Teknologi Malaysia Institutional Repository

Hybrid web page prediction model for predicting a user's next access

Salim, Naomie and Ngadiman, Mohd. Salihin and S., Chimphlee and W., Chimphlee (2010) Hybrid web page prediction model for predicting a user's next access. Information Technology Journal, 9 (4). 774 - 781. ISSN 1812-5638

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Official URL: http://scialert.net/abstract/?doi=itj.2010.774.781

Abstract

The web user sessions are clustered with incorporating the sequence of web page visits. A sequence-based clustering is developed by proposing new sequence representations and new similarity measures. The resulting sequence representation allows for calculation of similarity between web user sessions and then, can be used as input of clustering algorithms. This study proposed a hybrid prediction model (HyMFM) that integrates Markov model, Association rules and Fuzzy Adaptive Resonance Theory (Fuzzy ART) clustering together. The three approaches are integrated to maximize their strengths. A series of experiments was conducted to investigate whether, clustering performance is affected by different sequence representations and different similarity measures. This model could provide better prediction than using each approach individually.

Item Type:Article
Uncontrolled Keywords:web page prediction, web usage mining, markov model, association rules, fuzzy adaptive resonance theory
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System (Formerly known)
ID Code:26210
Deposited By: Liza Porijo
Deposited On:28 Jun 2012 01:59
Last Modified:12 Jul 2012 06:58

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