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Customer relationship management implimentation : case studies on real estate practitioners

A. Hamid, Abu Bakar and Krishnapillai, Gengeswari and M. D., Suraya (2006) Customer relationship management implimentation : case studies on real estate practitioners. In: International Borneo Business Conference 2006, 2006, Kuching.

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Abstract

But CRM is not just software or automation of business processes. Get senior management to embrace the idea of CRM first. They need to champion the adoption of it if the organisation is to engage in the cultural shift necessary for successful implementation and reap the rewards.

Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
?? HD31 ??
Divisions:Management and Human Resource Development (Formerly known)
ID Code:24656
Deposited By: Mrs Liza Porijo
Deposited On:23 Apr 2012 04:54
Last Modified:21 Sep 2017 00:00

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