Che Hussin, Ab. Razak and Rusli, Muhammad Rushdi and Mohamed Dahlan, Halina (2010) Regular expression patterns for searching trust attributes in e-Commerce website. In: The 9th WSEAS International Conference on Artifical Intelligence, Knowledge Engineering and Data Bases (AIKED10), 20-22 February 2010, Cambridge, United Kingdom.
Official URL: http://www.wseas.us/e-library/conferences/2010/Cam...
E-Commerce websites must provide trust to attract consumers. There are five most important trust attributes that should be placed in an e-Commerce website. However, consumers may not know about the attributes and it takes time for users to search them especially for a beginner computer user. Besides, there are no tools available to search these five attributes to establish confidence between e-Commerce parties. Tools that can search the attributes should be developed to assists customers assess the trustworthiness of an e-Commerce website. These trust attributes in e-Commerce websites have been identified and located usually in ‘Homepage’ and ‘Contact Us’ pages. Since the trust attributes are usually placed in unstructured text, information extraction is used to extract the data. Data from e-Commerce websites in United Kingdom (UK), United States (US) and Malaysia have been collected to create patterns using regular expression. These patterns are applied in prototype that has been built according to the proposed search algorithm. Finally, the prototype and the patterns are tested against the e-Commerce websites from UK, US and Malaysia. Based on the results, the patterns show that they can be used in the proposed tool to search the trust attributes in order to assist the consumer to place trust in an e-Commerce website.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||information extraction, regular expression, e-commerce, trust|
|Subjects:||Q Science > QA Mathematics > QA75 Electronic computers. Computer science|
|Divisions:||Computer Science and Information System|
|Deposited By:||Liza Porijo|
|Deposited On:||06 Aug 2012 04:23|
|Last Modified:||01 Oct 2012 04:34|
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