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Attraction and Rejection (Part 10)

Wan Razab, Wan Noraini (2012) Attraction and Rejection (Part 10). [Teaching Resource] (Unpublished)



Reciprocity is important for culture and therefore for human beings. Culture depends on reciprocity: if I do something for you, you should do something for me in return. Reciprocity is also important in liking. Having someone like you is powerful at a deep, gut level: it is hard to resist liking that person in return.

Item Type:Teaching Resource
Subjects:L Education > L Education (General)
ID Code:22890
Deposited By: Assoc. Prof Dr Azizi Yahaya
Deposited On:27 Feb 2012 21:32
Last Modified:11 Sep 2017 05:08

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