Yahaya, Azizi Social influence (part 6). [Teaching Resource] (Unpublished)
There are two approaches in presenting a persuasive message. One can present the cold and hard facts or one can appeal to emotions. Educated and analytical people are responsive to arguments based on logic and reason.
|Item Type:||Teaching Resource|
|Subjects:||L Education > L Education (General)|
|Deposited By:||Assoc. Prof Dr Azizi Yahaya|
|Deposited On:||17 Feb 2012 07:11|
|Last Modified:||17 Feb 2012 08:07|
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