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Social influence (part 6)

Yahaya, Azizi Social influence (part 6). [Teaching Resource] (Unpublished)

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Abstract

There are two approaches in presenting a persuasive message. One can present the cold and hard facts or one can appeal to emotions. Educated and analytical people are responsive to arguments based on logic and reason.

Item Type:Teaching Resource
Subjects:L Education > L Education (General)
Divisions:Education
ID Code:22738
Deposited By: Assoc. Prof Dr Azizi Yahaya
Deposited On:17 Feb 2012 07:11
Last Modified:17 Feb 2012 08:07

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