Yahaya, Azizi (2012) Social influence (part 6). [Teaching Resource] (Unpublished)
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Abstract
There are two approaches in presenting a persuasive message. One can present the cold and hard facts or one can appeal to emotions. Educated and analytical people are responsive to arguments based on logic and reason.
| Item Type: | Teaching Resource |
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| Subjects: | L Education > L Education (General) |
| Divisions: | Education |
| ID Code: | 22738 |
| Deposited By: | Assoc. Prof Dr Azizi Yahaya |
| Deposited On: | 17 Feb 2012 07:11 |
| Last Modified: | 12 Sep 2017 01:11 |
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