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Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)

Ismail, Shamim Shazlin (2010) Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB). Masters thesis, Universiti Teknologi Malaysia, Faculty of Geoinformation and Real Estate.

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Abstract

Location or site is one of the most important factors in influencing the number of customers who come to the restaurant. Usually the choice of location is subjective restaurant without Geographic Information Systems (GIS) to see the accuracy of its impact on the suitability of the location of the restaurant. The purpose of this study was to evaluate the suitability of the location of the restaurant Kentucky Fried Chicken (KFC) in Johor Bahru City Council. Thus this study was conducted using ArcGIS 9.3 software to analyze the factors that influence the choice of restaurant locations and measure the suitability of the location of a restaurant based on Geographic Information Systems (GIS). The study starts with identifying the factors that influence the location of the restaurant through qualitative methods. The information is then analyzed using GIS to obtain appropriate measurements that affect the restaurant Kentucky Fried Chicken (KFC) in the area MBJB. At the end of the study, measuring the suitability of the location of KFC restaurants in selected areas in MBJB can be identified and acceptable. The study discovered that the most highest accessibility is KFC Plaza Larkin Restaurant.On the other hand, KFC Taman Damansara Aliff has a good potential of customer to arrive to the KFC Restaurant. Lastly, KFC Plaza Larkin extremely good in competition in marketing KFC area.Therefore, the results show that GIS analysis is important as determining the suitability of the location of KFC.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Harta Tanah)) - Universiti Teknologi Malaysia, 2010; Supervisor : Dr. Ibrahim Sipan
Uncontrolled Keywords:restaurant, location suitability, ArcGIS 9.3
Subjects:G Geography. Anthropology. Recreation > G Geography (General)
Divisions:Geoinformation and Real Estate
ID Code:21298
Deposited By: Ramli Haron
Deposited On:25 Jan 2012 00:39
Last Modified:25 Jan 2012 00:39

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