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The implication of fit between natural environmental approach and business strategy on performance

Suprapto, Budi (2006) The implication of fit between natural environmental approach and business strategy on performance. In: 1st International Conference on Natural Resources Engineering & Technology 2006, 24-25th July 2006, Putrajaya, Malaysia.

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Abstract

The field study of 83 chemical firms examines the implication of fit between natural Environmental approaches and business strategies on performance. Using factor analysis, the study found three approaches to their natural environment: prevention, information, and correction. Moreover using cluster analysis, the sample firms can be grouped into three categories based on business strategy typology: prospector, defender, and reactors. The findings from regression analysis suggested that prevention, information, and correction approaches insignificantly affect on performance. Compare to reactors, defenders and prospectors realized significant improvements on performance. The prevention has stronger and significant effect on ROA among prospectors than among defenders. The information has stronger and significant effect on sales growth among prospectors than among defenders. Mean while, the significant effects were not found in the interaction between correction and prospectors as well as correction and defenders on performance. In general, the results of those findings support the argument that firms benefit from the adoption of environmental policy when natural environmental approaches fit the business strategy.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Natural Environmental Approach; Business Strategy and Performance
Subjects:T Technology > TD Environmental technology. Sanitary engineering
Divisions:Chemical and Natural Resources Engineering (Formerly known)
ID Code:210
Deposited By: Pn Khairulbahiyah Yaakub
Deposited On:15 Feb 2007 02:40
Last Modified:01 Jun 2010 02:41

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