Md. Nor, Khalil (2008) Malay, Chinese and internet banking: an explotary study in Malaysia. In: International Conference on Business and Information (BAI2008), 2008, Seoul, South Korea.
Differing characteristics of socio-environment is an important element that may influence the acceptance of online services. This paper examines the impact of cultural trait on the intention to use Internet banking. Drawing from the Technology Acceptance Model and trust literature, the study investigates the influence of perceived ease of use, perceived usefulness, and trust on the intention to use Internet banking among the Malay and Chinese Malaysian ethnic groups. The questionnaire was distributed to final year business students and MBAs in four public universities in Malaysia. A separate multiple regressions was employed to analyze the data for each ethnic groups. For both ethnic groups, the results show that perceived usefulness, perceived ease of use, and trust, all have significant effect on the intention to use Internet banking. Further examination of the regression coefficients reveal important cultural traits that may explain the differences in the level of influence of each attribute on the intention to use.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||internet banking, behavioral intention, trust|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Management and Human Resource Development (Formerly known)|
|Deposited By:||Liza Porijo|
|Last Modified:||13 Dec 2011 08:22|
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