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Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd.

Chew, Boon Cheong (2003) Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. Masters thesis, Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development.

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Item Type:Thesis (Masters)
Additional Information:Supervisor : Abu Bakar Abd. Hamid; Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2003
Subjects:Unspecified
Divisions:Management and Human Resource Development (Formerly known)
ID Code:19078
Deposited By: Kamariah Mohamed Jong
Last Modified:30 Nov 2011 04:27

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