Nasrul , Mohammad Ahmad and Md. Nor, Khalil and Masrom, Maslin and Syarief, Achmad (2012) Website user interface characteristics for multiracial settings in Malaysia. In: ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research. IEEE, New York, USA, pp. 252-257. ISBN 978-146730655-3
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Official URL: htpp://dx.doi.org/10.1109/ICIMTR.2012.6236398
Abstract
This study intends to investigate whether there are differences in website interface characteristics among multiracial website users using Marcus's user interface components approach where four components of design; metaphors, mental models, navigation and appearance are matched with Hofstede's cultural dimensions. The results are presented and discussed in this paper.
| Item Type: | Book Section |
|---|---|
| Additional Information: | Indexed by Scopus |
| Uncontrolled Keywords: | hofstede's cultural dimensions, Malaysia, multiracial, user centered design, website user interface |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Divisions: | Advanced Informatics School |
| ID Code: | 18985 |
| Deposited By: | INVALID USER |
| Deposited On: | 04 Dec 2013 00:35 |
| Last Modified: | 04 Feb 2017 05:52 |
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