Universiti Teknologi Malaysia Institutional Repository

Consumer acceptance of a new product : packaging using a smart bio-switch concept

Rasli, Amran and Sanusi, Sazliana Azwa (2008) Consumer acceptance of a new product : packaging using a smart bio-switch concept. In: Entrepreneurship and Technology Management in High Technology and Small Firms. Penerbit UTM , Johor, pp. 171-182. ISBN 978-983-52-0687-0

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Item Type:Book Section
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development (Formerly known)
ID Code:18922
Deposited By: Ms Zalinda Shuratman
Deposited On:14 Jan 2012 04:57
Last Modified:14 Jan 2012 04:57

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