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Applying the student-as-partner model within the context of Malaysian public institutions of higher learning

Tat, Huam Hon and Hwa, Magdalene Ang Chooi and Shamsuddin, Ahmad Sharifuddin and Md. Salleh, Nor Zafir (2008) Applying the student-as-partner model within the context of Malaysian public institutions of higher learning. In: Customer Satisfaction And Service Quality: Challenges And Issues In Malaysia. Penerbit UTM , Johor, pp. 33-48. ISBN 978-983-52-0697-9

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Abstract

Higher education has attempted to define its student population using metaphors over the past decades (Hoffman & Kretovics, 2004). This has inevitably given rise to multiple metaphors of which three are more frequently used - “the student-as-product” (Emery et al., 2001; Srivanci, 1996); “the student-as-customer” (Comesky, Mc Cool, Byrnes, & Weber, 1992; Emery, Kramer, & Tian, 2001; Pitman, 2000; Tovote, 2001); and “the student-asemployee” (Halbesleben, Becker, & Buckley, 2003; Helms & Key, 1994). Although it seems logical to employ multiple metaphors simultaneously given the diverse nature of higher education in general (Hoffman & Kretovics, 2004), this paper aims to (i) examine the appropriateness of adopting “the student-as-customer” ideology within the Malaysian context; and (ii) propose the “student-as- partner" metaphor as more relevant alternative in defining the interaction between students and Malaysian public institutions of higher learning.

Item Type:Book Section
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development (Formerly known)
ID Code:16823
Deposited By: Liza Porijo
Deposited On:28 Oct 2011 04:56
Last Modified:28 Oct 2011 04:56

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