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Mobile phone adoption and appropriation in Malaysia and the contribution of age and gender

Abdul Karim, Nor Shahriza and Alias, Rose Alinda and Mokhtar, Shamsul Anuar and Ab Rahim, Nor Zairah (2009) Mobile phone adoption and appropriation in Malaysia and the contribution of age and gender. In: International Conference on Information and Multimedia Technology 2009, 2009, n/a.

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Official URL: http://dx.doi.org/10.1109/ICIMT.2009.87

Abstract

This study investigates the adoption and appropriation of mobile phone technologies by building on the technology adoption and appropriation theories on different age group and gender in the Malaysian society. In order to achieve the objectives of the study, a nationwide survey using computer assisted telephone interviews (CATI) was conducted on 1710 randomly selected mobile phone users in Malaysia. The result of the study allows us to describe important elements of mobile phone appropriation in Malaysia and explore the influence of individual characteristics such as gender and age on different patterns of mobile phone use. The results of the study are expected to assist in understanding the use of mobile phone across different cohort groups in the society, particular those in different age group and gender, and serve as a mechanism in guiding the development of mobile phone applications and design by service providers and manufacturers respectively; as well as in aiding policy formulation on mobile phone use at the work place or school.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:gender, mobile phone use, technologies, technology appropriation, wireless phone adoption, wireless technologies
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System (Formerly known)
ID Code:16214
Deposited By: Liza Porijo
Deposited On:20 Oct 2011 09:41
Last Modified:20 Oct 2011 09:41

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