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Plotting consumers psychographic segments on uncertainty offerings : case of Malaysia

Baharun, Rohaizat and Abd Hamid, Abu Bakar and Shamsuddin, Ahmad Sharifuddin and Zaidan, Norzaidahwati (2009) Plotting consumers psychographic segments on uncertainty offerings : case of Malaysia. In: International Conference Marketing and Entrepreneurship, 2009, Antalya, Turkey.

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Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development (Formerly known)
ID Code:15589
Deposited By: Liza Porijo
Deposited On:04 Oct 2011 10:22
Last Modified:04 Oct 2011 10:22

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