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Assessment of ketchup companies performance in Malaysia

Malek, Afagh (2012) Assessment of ketchup companies performance in Malaysia. Masters thesis, Universiti Teknologi Malaysia, Faculty of Mechanical Engineering.

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Performance measurement is a vital part of any successful organization. One of the most important challenges for measuring the performance is defining the critical metrics and measures. For many companies, the critical metrics determined based on their supply chain strategies. However, companies do not have a clear understanding on their adopted supply chain strategy and are incapable of introducing the most critical metrics for measuring their performance. This study determines the supply chain strategy adopted by ketchup companies in Malaysia; it also specifies the most critical factors for measuring companies’ performance based on Balanced Scorecard (BSC) perspectives and finally conduct a comparative performance measurement for six ketchup companies which located in Johor, Malaysia. The results of study show that the appropriate supply chain strategy for ketchup companies in Malaysia is lean supply chain strategy; also the companies’ supply chain strategy alignment with product type has more significant effect on companies’ performance rather than companies’ process structure and manufacturing techniques alignment with product type.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Kejuruteraan (Kejuruteraan Industri)) – Universiti Teknologi Malaysia, 2012; Supervisor : Dr. Azanizawati Ma'aram
Uncontrolled Keywords:Production management, ketchup companies, Balanced Scorecard (BSC)
Subjects:T Technology > T Technology (General)
T Technology > TJ Mechanical engineering and machinery
Divisions:Mechanical Engineering
ID Code:15444
Deposited By: Fazli Masari
Deposited On:03 Oct 2012 09:59
Last Modified:06 Nov 2012 01:39

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