Universiti Teknologi Malaysia Institutional Repository

Study on social network tools for corporate business

Y.Mohmed, Mohmed (2010) Study on social network tools for corporate business. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems.

[img] PDF
44Kb
[img] PDF
66Kb
[img] PDF
48Kb

Abstract

Social networks tools are used as a means of building links to business websites where an online social networking has been harnessed as an invaluable asset for many corporate businesses. Due to the widespread personal use of social networks today is forcing organizations to leaders to effectively connect with employees and customers, and sometimes to keep an eye on the competition. This research will be conducted on how the corporate companies are recognizing that there is an opportunity to use internal social networks to attract and retain talented staff, tap the most relevant expertise, enhance collaboration, and ultimately improve organizational performance and business outcomes. It is also analyses how webbased networking platforms like Facebook, Twitter, Flickr, MySpace, YouTube and LinkedIn allow the personal business network online and gives access to people, jobs and opportunities like never before. As such, corporate businesses can now make best use to these social network tools by exploiting the vast amount of personal information it holds on their market research databases.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2010; Supervisor : Assoc. Prof. Azizah Abdul Rahman
Uncontrolled Keywords:online social networks, data processing
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System (Formerly known)
ID Code:15434
Deposited By: Ms Zalinda Shuratman
Deposited On:30 Sep 2011 14:56
Last Modified:26 Jun 2012 08:15

Repository Staff Only: item control page