Rasli, Nor Akmar Nordin, Rachel Tan, Sazlina Azwa Sanusi, Amran (2009) New product development : consumer acceptance of a new product: food packaging using a smart bio-switch concept. In: The Essentials of Marketing Principles. Penerbit UTM Press, Skudai, Johor, pp. 59-70. ISBN 978-983-52-0718-1
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| Item Type: | Book Section |
|---|---|
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Biosciences and Bioengineering |
| ID Code: | 14755 |
| Deposited By: | Siti Khairiyah Nordin |
| Deposited On: | 12 Sep 2011 01:52 |
| Last Modified: | 12 Sep 2011 01:52 |
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