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Consumer acceptance of a new product: food packaging using a smart bio-switch concept

Rasli, Nor Akmar Nordin, Rachel Tan, Sazlina Azwa Sanusi, Amran (2009) Consumer acceptance of a new product: food packaging using a smart bio-switch concept. In: The Essentials of Marketing Principles. Penerbit UTM Press, Skudai, Johor, pp. 59-70. ISBN 978-983-52-0718-1

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Item Type:Book Section
Subjects:T Technology > T Technology (General)
Divisions:Biosciences and Bioengineering (Formerly known)
ID Code:14755
Deposited By: Siti Khairiyah Nordin
Deposited On:12 Sep 2011 01:52
Last Modified:25 Apr 2013 04:39

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