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The market segmentation in Malaysia by using psychographic dimensions

Baharun, Rohaizat and Abdul Hamid, Abu Bakar and Shamsuddin, Ahmad Sharifuddin and Md. Salleh, Norzafir and Zaidin, Norzaidahwati and Sulaiman, Zuraidah (2009) The market segmentation in Malaysia by using psychographic dimensions. In: The Essentials of Marketing Principles. Penerbit UTM Press, Skudai, Johor, pp. 37-58. ISBN 978-983-52-0718-1

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Item Type:Book Section
Subjects:H Social Sciences > H Social Sciences (General)
Unspecified
Divisions:Others
ID Code:14750
Deposited By: Siti Khairiyah Nordin
Deposited On:11 Sep 2011 09:18
Last Modified:25 Apr 2013 04:27

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