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Determinants of brand towards mineral water: a case study of spritzer

Phan, Pei Lang and Ahmad Sharifuddin, Shamsuddin (2009) Determinants of brand towards mineral water: a case study of spritzer. In: Contemporary Issues in Marketing. Penerbit UTM Press, Skudai, Johor, pp. 137-150. ISBN 978-983-52-0717-4

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Item Type:Book Section
Subjects:G Geography. Anthropology. Recreation > GE Environmental Sciences
Divisions:Management and Human Resource Development (Formerly known)
ID Code:14459
Deposited By: Siti Khairiyah Nordin
Deposited On:26 Aug 2011 08:28
Last Modified:25 Apr 2013 00:51

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