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Corporate communication: what is it doing in language for specific purposes?

Habil, Hadina (2009) Corporate communication: what is it doing in language for specific purposes? In: ESP in Action: The Malaysian Context. Penerbit UTM Press, Skudai, Johor, pp. 75-92. ISBN 978-983-52-0701-3

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Abstract

Nickerson (1998) says, One way forward for Business English research is not to consider language as separate from the corporate environment within which it is used, but rather as an intrinsic part of that environment. (pp. 281-294) The above statement says a lot about the relationship between language and corporate environment. The specific language used for a specific environment requires a careful analysis of the discourse community in terms of what are the norms, conventions and purposes of the speech events in that particular discourse. Thus, communication is one aspect that needs to be looked at to understand what is going on in the organization.

Item Type:Book Section
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Management and Human Resource Development (Formerly known)
ID Code:14455
Deposited By: Siti Khairiyah Nordin
Deposited On:26 Aug 2011 08:23
Last Modified:10 Aug 2017 00:43

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