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Brand management: brand dynamic: building the most valuable asset in business

Shaik Ahmad, Fauziah and Baharun, Rohaizat (2009) Brand management: brand dynamic: building the most valuable asset in business. In: The Essentials of Marketing Principles. Penerbit UTM Press, Skudai, Johor, pp. 137-163. ISBN 978-983-52-0718-1

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Item Type:Book Section
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development (Formerly known)
ID Code:14447
Deposited By: Siti Khairiyah Nordin
Deposited On:26 Aug 2011 08:16
Last Modified:24 Apr 2013 08:47

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