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Ranking of interaction antecedents in determining adaptations/innovation within the buyer-seller relationship : a pair-wise comparison approach

Zainal Abidin, Che Rozenan and Ab. Rahman, Azmi (2007) Ranking of interaction antecedents in determining adaptations/innovation within the buyer-seller relationship : a pair-wise comparison approach. In: Industrial Marketing & Purchasing Conference (IMP), 2007, Manchester.

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Official URL: http://www.ieseg.fr/en/faculty-and-research/ieseg-...

Abstract

Early work focussed on the nature and management of relationships between companies in the international market. More recently however, this perspective has been widened to incorporate the study of complex networks within which business communities operate.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Ranking of interaction, buyer-seller, comparison
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development (Formerly known)
ID Code:14383
Deposited By: Mrs Liza Porijo
Deposited On:24 Aug 2011 07:16
Last Modified:22 Jun 2017 05:04

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