Universiti Teknologi Malaysia Institutional Repository

Glocal approach for Asian brands

Sheikh Ahmad, Fauziah and Mohamed, Abd. Hamid and Baharun, Rohaizat (2007) Glocal approach for Asian brands. In: Asia Pasific Marketing Conference 2007, 2007, Sarawak.

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Abstract

Annual Digital Marketing Conference connects digital marketing professionals in Canada with new customers, ideas, technologies, and business opportunities. Learn to attract and satisfy customers through digital strategies, social media marketing, search engine marketing, content marketing, analytics, mobile integration, and other best practices.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:asian, asian brands, glocal approach
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development
ID Code:14007
Deposited By: Liza Porijo
Deposited On:17 Aug 2011 08:07
Last Modified:22 Jun 2017 01:05

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