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Glocal approach for asian brands

Sheikh Ahmad, Fauziah and Mohamed, Abd. Hamid and Baharun, Rohaizat (2007) Glocal approach for asian brands. In: Asia Pasific Marketing Conference 2007, 2007, Sarawak.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:asian, asian brands, glocal approach
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development (Formerly known)
ID Code:14007
Deposited By: Liza Porijo
Deposited On:17 Aug 2011 08:07
Last Modified:22 Nov 2012 09:08

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