Hashim, Noor Hazarina and Murphy, Jamie and Purchase, Sharon and O’Connor, Peter (2009) Website and email adoption by Malaysian hotels. International Journal of Hospitality Management, 29 (1). 194 -196. ISSN 0278-4319
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Official URL: http://dx.doi.org/10.1016/j.ijhm.2009.05.003
This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics - affiliation and category - with Internet adoption, but question findings on the relationship between hotel size and Internet adoption.
|Uncontrolled Keywords:||diffusion of innovations, hotel, internet, Malaysia, multivariate|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Management and Human Resource Development|
|Deposited By:||Liza Porijo|
|Deposited On:||22 Jul 2011 02:00|
|Last Modified:||22 Jul 2011 02:00|
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