Customer profile management system using CRM

Abstract

The conventional approach in customer management is the reason why the inefficiency of customer management occurred, as well as the increase of promotion cost and the distance in relationship between the existing customers and the organization. By looking at the Customer Relationship Management (CRM) approach, the customer management can be increased and can reduce the distance relationship between the customers and the organization. Therefore, the purpose of learning CRM approach is to understand in details about CRM, provide the better services, facilitate the maintenance of existing customers in corresponding with the increasing the number of new customers. Based on the research conducted, one new system will be developed for the purpose of creating an electronic-based application system. This system will emphasize on customer profiling. From this system, the selling and marketing operations can be used to make a customer profile. This system will be developed using object-oriented approach and Hypertext Preprocessor (PHP) as the core programming language as well as MySQL as the database. This system will be implemented online using Apache Web Server.