The best practice of electronic business for books sale in IUA, Sudan

Abstract

Electronic Business or e-business in short refers broadly to the use of technologies, particularly in the Information and Communication Technologies (ICTs), to conduct or support to improve business activities and processes, including development, procurement, design and development, operation, manufacturing, marketing and sale. A subset of e-business is e-commerce, which describes the buying and selling of products, services, and information or making transactions via computer networks, including the Internet. The main difference between them is that e-commerce defines interaction between organizations and their customers, clients, or constituents. On the other hand, e-business is also encompasses an organization’s internal operations. In other words, these two can be used interchangeable. The purpose of this study is to investigate the application of transformation business to ebusiness for selling book in IUA by using web. The business to sell books in IUA, Sudan currently is on the basis of traditional business to sell books through the traditional way. In this project researcher will develop and promote a new alternative online business which is based on e-business. It will capable of offering better services to consumers as they can purchase their products back home without having to waste their time. Shopping online is more efficient and effective compared to the conventional ways of direct selling. Besides that researcher has been identified the best practices (B2C) in managing electronic business in terms of ways to promote online selling books and mechanisms to improve the electronic business .the system should be able to help the printing House in International University of Africa, Sudan to expand and promote its sales more effectively.