The effects of marketing orientations on the performance of SME construction firms in Malaysia

Abstract

This article presents certain issues and examines the performance of SMEs in the construction industry as well as their impact on the national economy. This work draws attention to the gap in the literature that motivated this investigation. The impact of resources on the performance of organizations has been investigated by earlier scholars. A review of other research, however, indicates that results pertaining to market orientation and performance using random sampling methodologies with 168 sampling are inconsistent. This study investigates the relationship between market orientation and the organizational performance of SME construction firms. The research proposal is offered based on the gaps that have been found. The results indicate a strong correlation between the performance of SMEs in the construction industry and their market orientation, organizational effectiveness, and organizational growth.