Transgenerational entrepreneurship potential towards the food family businesses’ sustainability in Langkawi, Malaysia

Abstract

Transgenerational entrepreneurial behaviour in family businesses goes past simple increasing trades, head count, or profits. Family business tycoons construct and encourage a growth and learning-oriented culture in both family and business matters, and they cultivate entrepreneurial behaviour in their relatives of all ages. Therefore, this study aims to explore the potential of transgenerational entrepreneurship towards the sustainability of food-based family businesses in Langkawi. Qualitative method had been used to understand the said potential via in depth interviews. The transcript had been analysed through content and thematic analysis. The findings revealed the potential of transgenerational entrepreneurship can be achieved from the resilience of the food-based family business as well as the sustainability of food tourism by receiving support and recognition from the local community and embracing innovativeness contribute to the sustained of these businesses in Langkawi. Hence, family businesses in Langkawi can secure their place in the business landscape while preserving their cultural heritage and making valuable contributions to the community's overall well-being.