Factors of big data adoption by the SMEs

Abstract

Big data technology is a disruptive change in information systems and is leading the future development of IT. This paper studies the influence of small- and medium-sized enterprises (SMEs) adoption of big data services. We built a research model, including three levels and eleven variables on influence factors. We combined a resource-based view with TOE to put forward five factors at the organizational level. The hypothesis analysis showed that technical complexity, technology tests, and organizational size affect SMEs' adoption most, followed by observing tests and market competition. Also, relative advantage, technical compatibility, and market competition slightly affect willingness. Senior leadership support, enterprises' resource readiness, and government policy affect the intention to adopt big data. Finally, we summarize this research conclusion and develop some suggestions for developing big data services on both service providers' and SMEs'views.