The aesthetic factors of rattan sling bag using Kansei engineering method

Abstract

A sling bag formed from the refinement of Anjat product is one of the handicraft goods with aesthetic and cultural characteristics manufactured from rattan. Anjat is a rattan backpack that is used by the Dayak tribe in Indonesia to carry garden equipment and is made in a variety of motifs. The sling bag is a product evolution from Anjat that has changed its purpose to that of a sling bag and was created in accordance with the fashion trend of a smaller size. The creation of this rattan sling bag product differs from the previous Anjat, which prioritized the aesthetic value and function of the product, due to the expanding development of varieties of bags from this product. The focus of this research is to evaluate the aesthetic features of the rattan sling bag as a fashion item today while keeping cultural values in perspective. The Kansei Engineering approach was utilized in this study to assess the product's aesthetic aspects based on existing user preferences. The Kansei Engineering technique yielded key category results with 70 respondents, namely motif, identity, design, and comfort. The purpose of this study is to make recommendations to the industry for the development of rattan sling bag items that are attractive.