Mohamad, Masilah and Tasnim, Rahayu and Ya’kob, Siti Aisyah (2023) Continued use of food delivery applications (FDAS) post COVID-19 in Malaysia: Barriers and growth. In: 2nd International Conference on Business, Finance, Management and Economics (BIZFAME), 21 Jun 2023 - 24 Jun 2023, UiTM Kedah, Malaysia - Online.
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Official URL: https://doi.org/10.21834/e-bpj.v8iSI15.5095
Abstract
COVID-19 has opened many prospects for the retail sector, especially the food industry. Due to the pandemic retrenchment, the online channel has played a crucial role in ensuring the business's survival. Nevertheless, companies face several issues concerning Food Delivery Applications (FDAs), primarily related to user intent and barriers to non-adoption. The study aims to analyze the factors that influence user intent to use FDAs continuously, discover the barriers that influence consumers' intention to use FDAs, and explore the potential growth of FDAs.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Continuance intention; COVID-19 pandemic; Food Delivery Applications (FDAs); Mobile Apps. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Malaysia-Japan International Institute of Technology |
| ID Code: | 107817 |
| Deposited By: | Muhamad Idham Sulong |
| Deposited On: | 06 Oct 2024 06:09 |
| Last Modified: | 06 Oct 2024 06:09 |
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