Aligning Malaysian agrotourism real estate investment with the sustainable development goals: opportunities

Abstract

Investing in Malaysian agrotourism real estate can significantly impact achieving the Sustainable Development Goals. Agrotourism investments rely on market demand and visitor interest. It is essential to assess the potential market demand for agrotourism experiences in the specific location and consider the competition from existing agrotourism destinations or other tourism sectors. However, failure to attract a sufficient number of visitors can impact the financial viability of the investment. This paper explores the potential opportunities of such investments with respect to suitable development, including economic growth, social well-being, and environmental sustainability. Content analysis from the literature review is used as the medium to achieve the stated objectives above. Findings showed that while investing in agrotourism real estate has the potential to have significant positive impacts on local communities and ecosystems, it also requires careful planning and management to ensure these outcomes are achieved in a suitable manner. We conclude by recommending strategies for investors to promote sustainable development goals through their investment choices in Malaysian agrotourism real estate.