Lukiyanto, Kukuh and Setiyati, Etsa Astridya and Huda, Choirul and Sano, Albert Verasius Dian and Ismail, Azizah (2023) EWOM content on a digital tourist destination platform that can motivate tourists to come. In: 3rd International Conference on Computer, Science, Engineering and Technology, ICComSET 2020, 22 December 2020, Tasikmalaya, Indonesia - Virtual, Online.
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Official URL: http://dx.doi.org/10.1063/5.0128268
Abstract
The role of the Electronic Word of Mouth (eWOM) in the tourism industry is increasingly irreplaceable as has been discussed in many studies related to tourist destinations. However, the discussion regarding eWOM content on the tourist destination digital platform has not been widely discussed. More specifically, content can motivate other tourists. This article aims to explore eWOM content that can motivate tourists to come to a tourist destination. Ten tourists who came to the tourist destination because they were encouraged by the eWOM they read, were offered to be informants and conducted in-depth interviews. The results of this study show that eWOM which contains tourists' emotions and explorations written on a digital platform is the main reference for potential tourists. These findings can be used to develop a digital content platform owned by a tourist destination. The positive emotions and exploration contained in eWOM will have positive implications for the marketing and management objectives of the platform.
Item Type: | Conference or Workshop Item (Paper) |
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Uncontrolled Keywords: | Interviews, Industry. |
Subjects: | T Technology > TH Building construction > TH434-437 Quantity surveying |
Divisions: | Built Environment |
ID Code: | 107467 |
Deposited By: | Muhamad Idham Sulong |
Deposited On: | 17 Sep 2024 07:49 |
Last Modified: | 17 Sep 2024 07:49 |
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