A profile of Malaysian household source separation behaviour drivers: A conjoint analysis.

Abstract

This study aims to develop a profile of household source separation behaviour in Malaysia by identifying the influencing drivers as robust situational factors that have a significant effect. Household waste is claimed to be the main contributor to the substantial generation of solid waste, which remains a challenge to the Malaysian government in achieving sustainable development goals. To pursue sustainable solid waste management by improving the implementation of recycling among households, it is essential to improve their source separation behaviour. A total of 472 empirical data collected through a questionnaire survey were analysed using the choice-based conjoint analysis, performed using Sawtooth Software. The PEST model is adopted as the fundamental basis for the theoretical framework to identify the drivers influencing the facilitation of source separation behaviour among households. Four drivers influencing the source separation behaviour among households in Malaysia were identified. Each of the drivers is made up of two to three sub-drivers. The results indicate that the main driver influencing source separation behaviour among households is infrastructure support. The findings may assist the government and authorities in the formulation of relevant strategies to foster source separation behaviour-in the country.