Goh, Choon Fu and Long, Chiau Ming and Fedelis, Nur Aisyah Humaira and Hamdan, Halimaton and Chuah, Soo Cheng and Yeo, Sook Fern and Tan, Cheng Ling and Wong, Tin Wui (2023) Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective. Journal of Retailing and Consumer Services, 72 (103270). NA-NA. ISSN 0969-6989
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Official URL: http://dx.doi.org/10.1016/j.jretconser.2023.103270
Abstract
Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Consumption values theory; Cosmeceutical; Nanotechnology; Nutraceutical; Pharmaceutical. |
| Subjects: | R Medicine > RS Pharmacy and materia medica |
| Divisions: | Razak School of Engineering and Advanced Technology |
| ID Code: | 107082 |
| Deposited By: | Muhamad Idham Sulong |
| Deposited On: | 21 Aug 2024 06:56 |
| Last Modified: | 21 Aug 2024 06:56 |
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